POSTCARD FROM GOOGLE

Impressions from a visit to Google HQ. There’s a larger project in the works, a book on the impact of the tech sector on urban form. More ijn due course.

RICHARD J WILLIAMS

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I recently spent a morning at Google headquarters (‘the Googleplex’) in Mountain View, Califonia, at the northern end of Silicon Valley. It was a Sunday, so eerily quiet. I had half a dozen leads from Edinburgh, itself a minor tech pole, and I’d written to all of them requesting a visit. As it turned out, so ineffable is the company, and its campus, I might as well have been requesting an audience with God. So I just went alone and unannounced.

The place was certainly a physical reality. As Wired journalist Andrew Blum points out in an entertaining new book, the internet is a material thing as much as an idea. Internet companies love you to believe in their insubstantiality, in their cloud-ness – but all that data has to be stored somewhere, and the work of managing it likewise.

It was an easy enough trip from SF…

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About Richard J Williams

Professor of contemporary visual cultures. Writes about and teaches cities, takes pictures, and does many things at University of Edinburgh, UK. Books on cities include 'The Anxious City' (Routledge, 2004), 'Brazil' (Reaktion 2009), 'Regenerating Culture and Society' (edited with Jonathan Harris, LUP 2010), and 'Sex and Buildings' (Reaktion, 2013). In preparation is The Creative City (Reaktion 2016).

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