Impressions from a visit to Google HQ. There’s a larger project in the works, a book on the impact of the tech sector on urban form. More ijn due course.
I recently spent a morning at Google headquarters (‘the Googleplex’) in Mountain View, Califonia, at the northern end of Silicon Valley. It was a Sunday, so eerily quiet. I had half a dozen leads from Edinburgh, itself a minor tech pole, and I’d written to all of them requesting a visit. As it turned out, so ineffable is the company, and its campus, I might as well have been requesting an audience with God. So I just went alone and unannounced.
The place was certainly a physical reality. As Wired journalist Andrew Blum points out in an entertaining new book, the internet is a material thing as much as an idea. Internet companies love you to believe in their insubstantiality, in their cloud-ness – but all that data has to be stored somewhere, and the work of managing it likewise.
It was an easy enough trip from SF…
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