T-5 Days and Counting Until Barcelona Becomes a Patented Collective Brand

David Harvey in “The Art of Rent” outlines the importance of the selling of place in order to generate monopoly rents. No city has mastered this technique better than Barcelona. Since the 1992 Summer Olympics, Barcelona has successfully marketed itself as a modern, innovative, and cosmopolitan global city that offers tourists and investors design, culture, high-end products, and cutting-edge technology. Companies like Natura Bissé (cosmetics), Custo (clothing) and Damm (beer) have attached the name Barcelona to their products to help sell them. To protect the Barcelona Brand, the Barcelona City Council has decided to patent its good name. If the Spanish Office of Patents and Brands (la Oficina Española de Patentes y Marcas) rules in favor of the request on April 16, 2012, Barcelona will become the first metropolitan area in Spain to be granted a patent.

 To find out more, read Jaume Aroca’s article in La Vanguardia (in Spanish).

This entry was posted in Barcelona, David Harvey and tagged by Stephen Vilaseca. Bookmark the permalink.

About Stephen Vilaseca

Stephen Luis Vilaseca is an associate editor of the Journal of Urban Cultural Studies and an Associate Professor at Northern Illinois University (Illinois, USA). He is the author of Barcelonan Okupas: Squatter Power! (2013) as well as of articles in the Bulletin of Hispanic Studies (2006), Letras Hispanas: Revista de Literatura y Cultura (2009), the Arizona Journal of Hispanic Cultural Studies (2010), Transitions: Journal of Franco-Iberian Studies (2012), the Journal of Urban Cultural Studies (2014), and the Journal of Spanish Cultural Studies (2015).

2 thoughts on “T-5 Days and Counting Until Barcelona Becomes a Patented Collective Brand

  1. Also interesting in the Vanguardia article is the argument that the traditional Spanish branding of “sun and beaches” beginning in the 60s with the “Spain is Different” campaign is hurting the Barcelona Brand…Wow. I might downplay that point until after the national ruling…

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